Unlocking Penn’s Potential

On behalf of the Alliance for a New Penn Station, James Lima Planning + Development, with Encher Consulting, produced and published Unlocking Penn’s Potential: Establishing a Penn Station Redevelopment and Revenue Capture District, a detailed report that quantifies the economic, real estate, and public policy benefits of a reimagined Pennsylvania Station transit hub. The report projects the development potential near a new world-class Penn Station, including estimates of the square footage and potential value of new development and other building renovation in the vicinity of Penn that could be attributed reasonably to “unlocking” the value of the district through the creation of a new world-case transit hub at the Penn Station site, and the relocation of Madison Square Garden off of that site. James constructed the argument that this initiative addresses national, regional and local interests. James also assisted the Alliance in building broad constituencies in support of Alliance objectives and goals, including testifying at the New York City Council public hearing on the report’s findings during the project’s land use review.

Client: Municipal Art Society