We are advisors and strategists specializing in the economics of placemaking. Our aim is to ensure the long-term success of urban investments and initiatives.

With expertise in real estate services, urban planning, and economic development, we are leaders in solving complex planning and development challenges for public and private clients at every scale.

From economic analysis to planning strategies, financial modeling to government relations, we know what it takes to get things done. We are creative and unconventional thinkers, dedicated to actionable ideas that expand equitable economic opportunity, achieve higher returns on investment, and produce more vibrant and resilient places.


James F. Lima, President



James Lima has been actively engaged in complex matters of real estate, economic development, and public policy since 1986, with extensive private and public sector experience in the planning and revitalization of urban places at a variety of scales.

James founded JLP+D in 2011 after leading redevelopment strategies for numerous large-scale sites as a partner at a major national economic and real estate advisory firm. Previously, he was Senior Director of Development in the New York office of residential REIT AvalonBay Communities, Inc. Additionally, James was appointed by NYC Mayor Michael Bloomberg as founding President of the Governors Island Preservation and Education Corporation, overseeing the redevelopment of a 172-acre former military facility in New York Harbor. James also served as Senior Vice President for Special Projects at the NYC Economic Development Corporation, where he managed initiatives focused on growth of the city’s central business districts, including Downtown Brooklyn, and increasing public access to the city’s waterfront. His prior work as Assistant Commissioner at the NYC Department of Housing Preservation and Development and at Forest City Ratner Companies centered on new construction of affordable housing and retail development throughout NYC.

James has served as Assistant Adjunct Professor in the Columbia University Master of Science in Real Estate Development Program (MSRED), where he has led a course entitled Public-Private Partnerships in Real Estate Development. He earned a Bachelor of Arts from Columbia College with a major in architecture and urban studies, and stayed on at Columbia to complete the MSRED Program. At the Harvard Kennedy School, James participated in the Program for Senior Executives in State and Local Government as a Fannie Mae Fellow. He is a frequent speaker at Urban Land Institute and other conferences, has served on advisory panels throughout North America, and has lectured on urban redevelopment at Harvard, Princeton, Yale, Columbia, Penn, and Syracuse, as well as in Rotterdam, Amsterdam, and Sao Paulo.

James serves on the Economic Development Committee of the Fourth Regional Plan for the Regional Plan Association in New York. He is a member of the Design Trust for Public Space’s Design Trust Council, and is on the Advisory Council to public art innovator ArtBridge. He also serves as Secretary of the New York Harbor Foundation.