Who We Are

JLP+D is committed to helping public and private sector clients create more vibrant, equitable, and resilient places. We work at all scales, from single development parcels to institutional campuses, downtown and waterfront districts to regional economies. We provide planning, policy, real estate, and economic advisory services for downtown revitalization, real estate value creation, great placemaking, and shaping impactful public policy.

Through its focus on the economics of placemaking, JLP+D helps develop innovative approaches that leverage public-private partnerships to address economic, social, and environmental imperatives and generate maximum public benefit. Our aim is to ensure the long-term success of urban regeneration investments — from planning and development of former industrial waterfronts and downtown district growth strategies to cultural arts facilities development, adaptive reuse of historic properties, and increasing access to economic opportunity and affordable housing.


James Lima, President
JFL HeadshotJames Lima has been actively engaged in complex matters of real estate, economic development, and public policy since 1986, with extensive private and public sector experience in the planning and revitalization of urban places at a variety of scales.

James founded JLP+D in 2011 after leading redevelopment strategies for numerous large-scale sites as a partner at a major national economic and real estate advisory firm. Previously, he was Senior Director of Development in the New York office of residential REIT AvalonBay Communities, Inc. Additionally, James was appointed by NYC Mayor Michael Bloomberg as founding President of the Governors Island Preservation and Education Corporation, overseeing the redevelopment of a 172-acre former military facility in New York Harbor. Lima also served as Senior Vice President for Special Projects at the NYC Economic Development Corporation, where he managed initiatives focused on growth of the city’s central business districts, including Downtown Brooklyn, and increasing public access to the city’s waterfront. His prior work as Assistant Commissioner at the NYC Department of Housing Preservation and Development and at Forest City Ratner Companies centered on new construction of affordable housing and retail development throughout NYC.

James has served as Assistant Adjunct Professor in the Columbia University Master of Science in Real Estate Development Program (MSRED), where he has led a course entitled Public-Private Partnerships in Real Estate Development. He earned a Bachelor of Arts from Columbia College with a major in architecture and urban studies, and stayed on at Columbia to complete the MSRED Program. At the Harvard Kennedy School, James participated in the Program for Senior Executives in State and Local Government as a Fannie Mae Fellow. He is a frequent speaker at Urban Land Institute and other conferences, has served on advisory panels throughout North America, and has lectured on urban redevelopment at Harvard, Princeton, Yale, Columbia, Penn, and Syracuse, as well as in Rotterdam, Amsterdam, and Sao Paulo.

James serves on the Economic Development Committee of the Fourth Regional Plan for the Regional Plan Association in New York. He is a member of the Design Trust for Public Space’s Design Trust Council, and is on the Advisory Council to public art innovator ArtBridge. He also serves as Secretary of the New York Harbor Foundation.